A Group Decision-making Technique in the Marketing Project Team Case Study - 25

A Group Decision-making Technique in the Marketing Project Team - Case Study Example More importantly, the project team would have employed a critical analysis technique in decision making. This means that the group members should have lost their individuality and the possible psychological intimacy barriers that would have existed among them and as a result give objective critique to the contributions of each member. Moreover, the project group should have come up with criteria for evaluating the decisions made (Chen and Kyaw-Phyo 37). This is important because it would have enabled the most creative ideas which were in conformity with the needs of the client company to be included in the final decision about the design and presentation of the advertisement. The technique of evaluation in decision making would have also helped the group to select the best idea through a group cohesion approach and equal participation in the evaluation and decision making. As a result, dissimilarity would have been achieved in the implementation of the decision. Collaborative communication would have been employed by the project team to ensure effectiveness and conformity of the marketing idea with the norms and needs of the client company. Active participatory communication should have also been used by the project team (Lee 210). This means that all members of the team should have been given a chance of communicating their idea elaborately and hence leading to the evaluation process. Participatory and collaborative communication should have been used by the group in the evaluation process so that the teamwork process would have cohesively reached the idea that was in conformity with the set criteria and purpose of the project. Because active participation in communication was not used, it was only Conner who had the chance of communicating his idea to the team. Derek was passive in the communication process and as a result, his idea of the advertisement was not presented to the group regardless of the fact that this idea was very congruent with the needs of the client and the image the company wanted to portray to the market.

The main reasons why companies decide to internationalize their Essay

The main reasons why companies decide to internationalize their activities - Essay Example Porter (2011) identifies how paramount the risks are as they are associated with new entrants in a market when entry cost barriers are reduced or even when technological advancements make it easy for new entrants to replicate competitive products and infuse new competitive forces in the market. Growth in the competition after a business’ products are in the maturity stage along the product lifecycle and when markets are becoming saturated with emerging competition, it is no longer sustainable to maintain the presence in the domestic country. Instead of attempting to diversify the business’ product portfolio, which is not always achievable using existing resources and existing knowledge, firms will seek new foreign markets as an opportunity to build revenues and remove competitive risks. In this capacity, they can maintain the same operational costs associated with product manufacture and create a new demand with foreign consumers as a means of sustaining its profit marg in. Furthermore, sourcing and manufacturing are now becoming a more globalised function as industry-wide benchmarks and standards are being established (Cavusgil, Yeniyurt and Townsend 2004). This means that supply chain networks are becoming more homogenous on a global basis which makes it easier for competition in a certain industry to gain the same type of procurement advantages related to cost and distribution. As emerging markets establish the distribution networks and tangible infrastructures necessary to reach foreign markets, competitors are able to benchmark supply strategies and erode any competitive advantages once achieved by another competitor. Further, the ability of competition to achieve replicable value-added activities in procurement drives another competitor to seek new opportunities to regain competitive advantages. Internationalisation, as it is related to procurement strategies, provides new opportunities to innovate new product development.